I'm Jack. I create anything with words in it – and plenty of things without. At Dentsu Creative I write 360 campaigns for Disney Vacation Club, and before that I wrote for an intelligence firm, a wellness app, and a satire paper. I like figuring out what a brand wants to say, and I stick around to say it.
Work
Two Disney businesses, one prize, one campaign. Naming and branding for a DVC and Adventures by Disney sweepstakes.
Repositioning an intelligence firm’s website from us-first to client-first, in-house, for about $35k less than an agency.
Fake news, 2015 to 2022. Eight pieces from the Westwood Enabler and LAish. The headline is the whole idea.
An animated art installation in the lobby of Disney’s Grand Californian Hotel. I admit it’s bold for a copywriter to showcase a project that has no copy.