“Ears” to 35 Years

Disney Vacation Club wanted to mark its 35th anniversary with branding that could sit inside every 2026 campaign. 35 isn’t a number you throw a parade for. It’s a wink. So the line had to be on-brand and celebratory without being over the top.

I tossed around 35 Years of Welcome Home; 35 Years, Generations of Memories; 35 Years, Timeless Magic; 35 Years, One Magical Family. None of them were really saying anything. And what more is there to say than “here’s to 35 years”?

It turns out it’s not more. It’s one less letter.

Ears to 35 Years.

It ran on the anniversary lockup and across the year’s campaigns, including the “Ears” to Our Members post on Magicscrolling.

Group Creative Directors: Lisa Tango and Mike Wegener
ACDs: Hunter Fugate and Caitlyn Seyfert
Art Director: Nadine Mamane
Copywriter: Jack Lyons