Magicscrolling
I’m a social guy.
It turns out I did learn something from all that scrolling. Disney Vacation Club needed to make organic social that felt, well, organic while preserving the brand’s premium feel. We leaned into trends (and tried to create a couple of our own) in a way that felt authentically Disney.
Each post also had to speak to two different audiences at the same time. The brief asked us to make each concept something that would inspire prospects to learn more about Membership while serving up relatable content to existing Members.
My partner and I came up with the idea for each concept, presented and sold them to the clients, then worked with producers and animators to bring them to life.
Agency: Dentsu Creative
CD: Emma Alvarez
ACD: Hunter Fugate
Sr. Art Director: Maegan Williamson
Copywriter: Jack Lyons
Out of Office
Everyone knows the best part of taking a vacation is crafting your out-of-office auto-reply. With Disney Vacation Club, you can send the most magical OOO messages your coworkers have ever seen.
Posted October 9, 2025 · 1,112 likes · See it on Instagram
The Little Things
Even on a trip as grand as a Disney vacation, the little things can make for the most magical moments. We adapted the “This and ___” trend in a way that felt distinctly DVC.
Posted March 30, 2026 · 3,140 likes · See it on Instagram
Top 3 Hangouts: The Polls
Instagram Story, May 2026 · three questions, eleven hangouts
Top 3 Hangouts: The Results
Posted May 15, 2026 · 778 likes · See it on Instagram
Dream It Forward
Posted May 18, 2026 · 27.5K likes · 3.4M plays · the account’s biggest post of the year · See it on Instagram
Add On
Posted May 11, 2026 · 3,927 likes · 228K plays · See it on Instagram
This Is Your Sign
Posted May 22, 2026 · 1,462 likes · See it on Instagram
You Might Be a Member
Posted April 27, 2026 · 1,252 likes · See it on Instagram
Your Camera Roll
Posted July 6, 2026 · 2,566 likes · See it on Instagram
Nothing Cooler Than a DVC Summer
Posted June 18, 2026 · 523 likes · See it on Instagram
Summer Snack Lineup
Posted June 22, 2026 · 975 likes · See it on Instagram
BoardWalk Villas at 30
Posted July 1, 2026 · 19,899 likes · See it on Instagram
“Ears” to Our Members
Posted May 13, 2026 · 3,904 likes · See it on Instagram
