The homepage is just the tip of the iceberg.
A lot goes into designing a slick user experience. At Illumina, I’ve had the opportunity to collaborate with our executives, engineers, and web designer at every stage of the process.
In a small company without a dedicated marketing division, our public face was never top of mind. We felt that needed to change—it was time to re-imagine Illumina’s website and online presence. Outsourcing this work would have been pricey. By doing it in-house, I saved the company an estimated $35k in fees they would have paid to an outside firm.
I set out to see what our target clients needed and how we could reel them in. I pored over our competitors’ websites and social media to better understand the landscape. I realized our online materials placed us first rather than the customer; that had to change.
I talked with our engineers to get a firm grasp on LUX, the company’s proprietary technology. I sat down with our CEO and COO to hash out our value propositions. Then came several rounds of drafting website copy. Finally, I worked with a web designer to bring it all to life. The result was a new website that dynamically illustrates how Illumina is uniquely positioned to serve our clients’ needs.
Before & After
I’ll let my work speak for itself. Compare the old website (left) with the new one (right).
Then COVID-19 hit.
Illumina sensed an opportunity. We created “doihaveit,” a (now-defunct) website where users take a survey about potential coronavirus symptoms. I assisted in writing the survey, which was designed to anonymously collect data about likely COVID-19 cases in a given geographical area. This would allow public safety organizations to anticipate COVID-19 outbreaks. I also wrote the script and recorded the voice-over for a video describing the service, which you can view below.
