https://www.jacklyons.co/contact daily 0.75 2021-06-07 https://www.jacklyons.co/my-bread-butter daily 0.75 2022-08-16 https://www.jacklyons.co/protecting-the-vote daily 0.75 2023-01-14 https://www.jacklyons.co/big-changes daily 0.75 2022-06-17 https://www.jacklyons.co/yoga daily 0.75 2022-06-22 https://www.jacklyons.co/about-me daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/eeb1f48f-f525-4a91-beaf-f46e0b484f91/IMG_0749+2.jpg About me - I’m an enthusiast. I love to write for the sake of writing. I always looked forward to writing essays in class and reveled in the peer-review process; I even ran an a little side hustle editing my classmates’ college application essays my senior year of high school. This made me eager to seize on every professional opportunity to apply my craft, be it editing analytic reports, writing web copy, or freelance copywriting. Outside of work, I’ve channeled my editorial passion into satire from my stint as Editor-in-Chief of UCLA’s Westwood Enabler in college to my current project LAish. Now a copywriter at Denstu Creative, I bring the magic to life for Disney Vacation Club with thumb-stopping content, car-stopping billboards (though let’s be honest, the 405 wasn’t moving anyway), and Resort branding that really makes you stop and think, “wow, I want to meet the mid-level copywriter who worked on that!” Prior to my stint working for the Mouse, I spent three years at Illumina Consulting Group for nearly three years, I constantly adapted my role as the small company’s needs evolved. A trained research analyst, editor, and content designer, I collaborated with every arm of our company. I then took my knack for using words to help users navigate complex products and pivoted to UX and content writing. In 2022, I left ICG to lead the content team at a wellness startup before transitioning to my current role at Dentsu. Outside of my professional endeavors, I refuse to succumb to boredom. I am an avid hiker, rock climber, and trail runner, which has led me to adventures from the snowy Sierra Nevada and Rocky Mountain backcountries to the peaks of the volcanic Canary Islands and jagged French Alps. I fill any time I have left exploring my zest for cooking, throwing myself into smoking briskets, learning the art of Sichuan cooking, making sourdough bread from all sorts of different grains, brewing cider and mead, and regularly setting off the smoke detector. https://www.jacklyons.co/content-design daily 0.75 2022-09-30 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/997f83e8-8949-456c-9a7c-a7cf98472066/panel1-scaled.jpg Content design https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/0091f140-535e-4981-a967-af4737b7f12d/panel3-scaled.jpg Content design https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/e2cb4b6d-7b2e-4e12-afea-255eca0f8938/panel2-scaled.jpg Content design https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/5e989102-ee8a-45e1-85dc-0f8770cf0dae/Screen+Shot+2022-06-20+at+2.10.18+PM.png Content design https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/8d089b34-46ca-4fce-befe-af7326b1e7d5/Screen+Shot+2022-06-20+at+2.10.35+PM.png Content design https://www.jacklyons.co/voter-watch daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/13145009-5db4-4355-8de7-5c4cc4b8f2e7/Screen+Shot+2022-06-21+at+11.12.18+AM.png Voter watch https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/92d7a0ad-e924-4aae-b231-8fe968a94c3e/Screen+Shot+2022-06-21+at+11.10.53+AM.png Voter watch https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/80834fb8-4329-4ce9-8477-76e850fd226e/Screen+Shot+2022-06-21+at+11.07.49+AM.png Voter watch https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/74cac37c-1808-45f5-a562-2a04c1f8c66b/Screen+Shot+2022-06-21+at+11.09.44+AM.png Voter watch https://www.jacklyons.co/bison-in-paradise daily 0.75 2022-06-23 https://www.jacklyons.co/tap-app-spec daily 0.75 2023-01-13 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/edd1cbdd-7feb-4daf-bede-cbc155fef562/TAP+Home_iphone13promaxgold_portrait.png TAP App Rewrite I cleaned up the grammar in the "Tap Cards" section to sharpen its clarity. I also rewrote the error message in the "Nearby" section to include a simple fix the user could try rather than asking them to just try again later. If someone is short on time and trying to catch a bus, trying again later isn't an option—they need to solve the issue immediately. https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/f6e7a2b2-4760-4f89-90f3-52761bcf2c9a/Manage+Lines_iphone13promaxgold_portrait.png TAP App Rewrite I edited this panel to encourage the user to add their favorite stops. It previously declared that the user has no favorite stops without providing a way to add them. I also answered the "why?" by explaining that they can get real-time updates after adding their favorite stops. https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/043e97e7-099a-4317-aaf3-bc719728a796/TAP+Cards_iphone13promaxgold_portrait.png TAP App Rewrite I tweaked the button on this page, changing "Add Stored Value" to "Add Value." This small edit streamlines the text, while reducing confusion over what "stored" may mean. Indeed, it seems illogical to add stored value as it only becomes stored once you add it. But I digress... https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/0a3dcaa5-92e6-4a88-a894-996008a80cb1/TAP+TripTools_iphone13promaxgold_portrait.png TAP App Rewrite When I spoke with my focus group of friends, everyone was quick to point to this panel as a source of constant frustration. It often erroneously tells the user that there is no active service nearby. However, as it is only referencing the user's immediate vicinity, the user simply needs to zoom out to view transit options. I edited this page to include that context. https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/7549bb62-9861-4990-8cb5-33f21a43bdfd/Rectangle+6_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/b0018be7-a1ec-46f5-bff2-8af856b9d1e2/Rectangle+7_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/237ed03b-c56d-496d-8f04-644ec033b1cd/Rectangle+22_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/4ad9efb4-9933-4504-9820-7f1b3f9550f8/-1x-1.jpg https://www.jacklyons.co/alltrails-spec daily 0.75 2023-01-13 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/dd640f95-c969-4fdf-acdc-4079d43e3d67/iPhone+13+Pro+Max+-+2_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/4a15d112-6b29-44d1-800d-3299bd288818/Q1_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/9b5acd37-7484-457b-ae83-14623ff7dd26/Q2_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/fca39bef-b6d7-41a0-9baf-a71d70df7810/Q3_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/430b66b3-a2fd-47be-9552-ae35b2e5e116/Q4_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/de9617f8-54b6-4947-8fef-726310334e93/Q5_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/d0b3f4b9-fca4-48dc-bddf-0d20f3b47edb/Q6_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/88733155-6ede-4f41-bc11-bd523cb6e89e/Hike+Suggestions_iphone13promaxgold_portrait.png AllTrails App Rewrite https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/ceb120a4-cdb8-4310-af66-e21740e73bab/IMG_8545_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/0f32fbfa-2046-4575-9deb-06cfce6a1826/IMG_8547_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/ce480564-bff3-40a9-8bc5-7a94d650e3bb/iPhone+13+Pro+Max+-+1%283%29_iphone13promaxgold_portrait.png https://www.jacklyons.co/ux-writing-challenge daily 0.75 2023-01-13 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/5153236e-c866-4ddc-9ce3-7628b70c5105/In-app+notification%286%29_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/d438ab5b-6a88-45db-a987-95590851947a/Lockscreen+notification%281%29_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/e68e820d-90fb-4864-a199-12e019e3f052/In-app+notification%287%29_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/8df28a47-0309-4a02-9a09-78313a3faeae/In-app+notification+v2_iphone13promaxgold_portrait.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/4052d604-c74d-4f8a-89a6-4e9708f1b4f8/iPhone+13+Pro+Max+-+1%282%29_iphone13promaxgold_portrait.png https://www.jacklyons.co/home daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/1623102258097-4CK3T5B2TM2CV9W1T3YG/IMG_4499.jpg Home https://www.jacklyons.co/work daily 0.75 2026-04-02 https://www.jacklyons.co/work/dvc-35 monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/61fc3712-4dad-4026-845b-844805a58da1/35_1.jpeg Work - Disney Vacation Club 35th Anniversary https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/19fea1f4-262d-45f0-b960-9f79486de2d5/35_2.jpeg Work - Disney Vacation Club 35th Anniversary https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/7709e272-0a4b-45a1-af65-647859922446/35_3.jpeg Work - Disney Vacation Club 35th Anniversary https://www.jacklyons.co/work/dvc-social monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/1a3e7e22-0697-4d23-9ecb-148155d5ecbd/FRAME+1.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/2fc324e1-6bfe-4693-813b-9b5c422d31c9/FRAME+2.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/410d5672-1b3f-4870-9ae0-5191e7bb0b6e/FRAME+3.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/e644ccdb-f9ce-4913-9d8e-42e127e1d641/FRAME+4.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/5aa4c512-52b2-430f-8f46-54903dc81e8e/FRAME+1.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/67905f9f-d40f-4a39-a101-175acce52502/FRAME+2.png https://images.squarespace-cdn.com/content/v1/60be8fa1e560ff50e74c7c02/d2cb403f-0ef0-47c1-b60a-a022f3cc470e/FRAME+3.png https://www.jacklyons.co/work/enchanted-art monthly 0.5 2026-04-01 https://www.jacklyons.co/work/vdh-video monthly 0.5 2026-04-02